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Ivar's Underwater Billboards campaign

Seattle Seafood restaurateur Ivar Haglund left a larger-than-life legacy of promotional genius. For 25 years Heckler has kept his spirit alive with out-of-the box advertising and design. The idea that Haglund submerged billboards in Elliott Bay as advertising for submarines in the 1950s and that Ivar's was embarking to find them, took Seattle by storm.
From blogs, to YouTube to the front page of Seattle Times (twice), the recent Undersea Billboard campaign made waves.

Ivar Haglund