Visual Merchandising:
brand design that shines in pivotal communications

Naming Strategies
Collateral Design
Logo Design
Packaging Design
Environmental Design
Visual Merchandising
Print Advertising
Web Design
Outdoor Advertising
Radio Advertising

Focusing the point of purchase. Visual merchandising physically connects brand design to the real world. It is at once highly conceptual and highly functional. From our early store design work for the first Starbucks store to the signage in Panera Bread, Heckler Associates' visual merchandising integrates brand communication with well-engineered ease of use. We are experienced in coordinating our efforts with other members of a brand team and its subcontractors. We work closely with our expert fabricators to ensure that manufacturing, shipping and assembly are straightforward and economical.

With a strong foundation in brand strategy, our visual merchandising solutions have helped strengthen the marketplace position of many clients including Starbucks, Panera Bread, Redhook Ale, Aravon footwear and PF Flyers.

Heckler Associates can help you integrate your entire marketing program to reinforce your brand message, meet your schedule and maintain your budget to strengthen your competitive position in the marketplace.