Packaging that cuts through
Dress for success. As more competitors vie for customers, it becomes increasingly important for an entrepreneurial brand to instantly grab critical attention. Every piece of communication must emphatically project your brand identity and relevance. Implementing brand strategy at eye level: gaining critical attention with good packaging design
Packaging design seeks to create a brand experience in some of the most immediate and cluttered consumer arenas—on crowded store shelves and in busy restaurants. Not only are these brand marketing tools challenged to engage and inform the consumer, convey the brand essence and coordinate seamlessly with the brand strategy, they also must be user friendly and cost effective.
Working from a foundational understanding of your brand strategy—whether or not we helped you develop it—Heckler Associates has created beautiful and effective packaging design quickly and skillfully for clients including Starbucks, Panera Bread, Cinnabon, Redhook Ale, PF Flyers, Sage Flyrods and SceneIt! Our brand design work in the area of packaging is informed by our understanding of the technical aspects of packaging, as well as key distribution and fulfillment issues. Over the years we have developed relationships with quality vendors who give us tremendous flexibility in coordinating with manufacturing and marketing to achieve our clients’ goals.
Heckler Associates can help you integrate your entire marketing program to reinforce your brand message, meet your schedule and maintain your budget to strengthen your competitive position in the marketplace.