Collateral design
Brand strategy unfolds in collateral design. A postcard
grabs a target consumer’s attention from a stack of mail. A brochure goes home with your customer to provide additional information or assurance after an encounter. Every piece of collateral extends your brand’s presence into your consumer’s life.
It continues the conversation and reinforces your brand identity in your
consumer’s mind.
Marketing collateral comes in all shapes, sizes and delivery methods, and it is essential that designers understand the unique communication and branding challenges of each. Heckler Associates’ impactful collateral design has served clients including New Balance athletic shoes, Aravon casual footwear, Panera Bread and Qliance medical clinics. The collateral we have designed has taken many forms, and it has been accomplished with a variety of budgets and schedules, but it has always worked for and from a unique brand identity.
Heckler Associates can help you integrate your entire marketing program to reinforce your brand message, meet your schedule and maintain your budget to strengthen your competitive position in the marketplace.