From the name and logo up, Heckler Associates was integral in the development and national expansion of a promising 20-store bakery café chain named Saint Louis Bread Company. Over the course of 12 years, Heckler crystallized and guided the Panera Bread brand identity and marketing at all levels of design, advertising and strategy, and turned the store experience into a powerful brand medium. The result has been the fastest growing franchise food chain in America.
